For anyone producing events, whether you’re hosting intimate dinners, curating nightlife experiences, or running a weekly series, the challenge is familiar:
You don’t know how much you’re going to make until the last minute. And too often, it’s not enough.
The Core Issue: Volatility
The traditional event model relies on one-off ticket sales. That means your income fluctuates based on things outside of your control:
- A sudden weather change
- A competing event across town
- Instagram’s algorithm deciding your flyer doesn’t deserve reach
- Attendees buying tickets last-minute (or not at all)
Each new event comes with the pressure to start from zero, again. It’s exhausting, and frankly, it’s unsustainable for long-term growth.
What Producers Are Saying
Many independent event curators, nightlife hosts, and venue managers have voiced the same frustrations:
“Even with a loyal audience, you can’t guarantee sales every week.”
“We spend more time marketing than actually curating.”
“You can have the best event in the city and still lose money if ticket sales don’t convert.”
The pain isn’t just financial. It’s creative burnout. Producers are left scrambling for revenue instead of focusing on delivering high-quality experiences and building community.
Introducing a New Approach: Subscription-Based Access
At Memberly, we’re rethinking the foundation of how events are monetized.
Instead of relying on selling individual tickets for each event, we help producers set up monthly subscription communities, where attendees pay a flat monthly fee for access to all of that producer’s events and receive perks.
Why This Works
- Predictable Revenue:
Subscriptions give producers a consistent monthly income, making it easier to plan ahead, budget, and grow with confidence. - Reduced Pressure:
When your revenue doesn’t depend entirely on last-minute ticket sales, you can put your energy into what really matters—crafting memorable experiences. - Stronger Community:
Subscribers aren’t just attending one-off events. They’re joining a community. That repeat engagement builds brand loyalty and organic word-of-mouth. - Simplified Access:
No tickets. No confusion. Attendees use a single QR code tied to their subscription to check into events. It’s frictionless for them, and streamlined for you.
How Memberly Fits In
We’ve built a platform that makes this model easy to adopt, whether you host intimate mixers, monthly wellness sessions, or recurring nightlife activations.
- Set up your subscription
- Add your event schedule
- Let attendees subscribe
- Check them in seamlessly at the door
It’s a low-barrier way to unlock recurring income and shift away from ticketing stress.
A Thoughtful Evolution, Not Just a Trend
The idea isn’t to replace tickets entirely. It’s to give producers another tool, one designed for sustainability, not survival.
Much like how ClassPass reshaped fitness studios and Patreon helped creators move away from inconsistent monetization, we believe the future of events lies in community-backed subscriptions.
Our Final Thought
The event industry isn’t broken because people don’t want to gather. It’s broken because the systems in place don’t support the people making those gatherings happen.
If you’re an event producer looking for more stability, more creative freedom, and more control over your income, consider how a membership model could shift your trajectory.
We built Memberly to make that shift possible.
Learn more or join our early access waitlist at withmemberly.com
Have questions? Reach out to [email protected]